When you’re rocking blonde, bleached, silver, or highlighted hair, you’ve probably battled unwanted yellow or orange tones. The secret to keeping your color cool, vivid, and salon-fresh?
A high-quality purple shampoo. Designed to neutralize brassiness and enhance shine, these toning shampoos are a must-have for maintaining your desired shade.
In this guide, we’ve reviewed the 10 best purple shampoos for blonde hair, each carefully chosen for its effectiveness, ingredients, and value.
Whether you’re after intense toning, hydration, or a gentle sulfate-free formula, there’s an option for every hair type and budget. Say goodbye to brass and hello to brighter blonde!
1. Purple Shampoo and Conditioner Set for Platinum Blonde and Grey Hair

This salon-quality duo is ideal for platinum blonde, silver, or grey hair to keep vibrant shades free from brassy tones. It effectively eliminates unwanted orange and yellow hues, restoring an even color.
Enriched with nourishing botanical extracts like argan oil and aloe vera, it adds smoothness and shine while keeping hair hydrated. Use weekly for best results, being cautious not to leave it in for too long to avoid a purple tint.
Best For: Individuals with platinum blonde, silver, or grey hair looking to eliminate brassy tones and maintain vibrant color.
Pros:
- Eliminates brassy orange and yellow tones for a more even hair color.
- Enriched with nourishing botanical extracts for added smoothness, shine, and hydration.
- Salon-quality formulation designed for effective results without harsh chemicals.
Cons:
- Some users report a watery consistency, making it challenging to apply.
- There is a risk of achieving a bluish tint or purple hair if left on too long.
- Concerns about staining shower surfaces during use.
2. SOLEX Silver Purple Shampoo for Blonde and Color-Treated Hair (2 Pack)

SOLEX Silver Purple Shampoo is an excellent choice for blonde, gray, platinum, or color-treated hair seeking to enhance color while maintaining health.
This sulfate and paraben-free formula promotes vibrancy and shine, revitalizing locks without stripping natural oils.
Users praise its ability to reduce brassiness while offering deep nourishment that hydrates and strengthens hair. It leaves a soft, defined texture and pleasant scent. The two generous bottles provide lasting value.
Best For: Those with blonde, gray, platinum, or color-treated hair seeking to enhance color vibrancy and maintain hair health.
Pros:
- Advanced sulfate and paraben-free formula that nourishes hair while maintaining its natural oils.
- Effectively reduces brassiness and enhances shine, leaving hair looking fresh and lustrous.
- Generous size of two bottles provides excellent value for long-lasting use.
Cons:
- Potential for staining due to the deep purple color.
- Some users reported issues with bottle leakage.
- Results may vary based on individual hair type and color treatment.
3. Pravana The Perfect Blonde Purple Toning Shampoo for Color Treated Hair

Pravana The Perfect Blonde Purple Toning Shampoo is ideal for color-treated blonde or grey hair looking to banish unwanted brassy tones.
This shampoo effectively neutralizes yellow hues, leaving hair vibrant and salon-fresh. With its Chromasilk technology, it enhances shine and protects your locks.
The formula is vegan, cruelty-free, and free of parabens and sulfates. Apply for 2-5 minutes for softer, more manageable hair, with users appreciating its pleasant scent and minimal staining.
Best For: Color-treated blonde or grey hair that needs to neutralize brassy, yellow tones while maintaining shine and health.
Pros:
- Highly effective in reducing brassiness and enhancing shine.
- Vegan, cruelty-free, and free of parabens and sulfates, making it a healthier choice for hair.
- Pleasant scent and minimal staining on hands during application.
Cons:
- Some users reported difficulty with the pump mechanism.
- A rich formula may require careful application to avoid over-toning.
- Results may vary depending on individual hair type and brassiness level.
4. VITAMINS Keratin Purple Toning Shampoo for Bleached Hair

VITAMINS Keratin Purple Toning Shampoo is an excellent choice for anyone with bleached or color-treated hair struggling with unwanted brassy tones.
This powerful formula neutralizes orange and yellow hues, making it ideal for icy blondes and ash greys. Enriched with keratin and Moroccan argan oil, it not only tones but also hydrates and adds shine to your hair.
Users often notice a significant reduction in brassiness after just a few applications. For best results, apply to dry hair, wear gloves, and rinse promptly for vibrant, soft, and healthy hair.
Best For: Those with bleached or color-treated hair looking to eliminate brassy tones and enhance shine.
Pros:
- Effectively neutralizes orange and yellow hues for a cooler hair tone.
- Hydrates and adds shine with keratin and Moroccan argan oil.
- Users report improved hair texture and softness over time.
Cons:
- Some users may experience indifference regarding its effectiveness.
- Requires careful application to avoid purple staining on hands.
- Daily use might not be suitable for everyone, depending on hair type.
5. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo (6.8 Fl Oz)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is an excellent choice for maintaining vibrant blonde, bleached, or silver hair, including brown highlighted hair.
This 100% sulfate-free formula hydrates and neutralizes unwanted brassy tones thanks to its blend of Hibiscus and Purple Dye. For best results, use it 2-3 times a week alongside the matching conditioner.
Users praise its ability to soften hair and eliminate yellow undertones, even for gray hair. Many appreciate its affordability compared to other brands.
Best For: Those with blonde, bleached, silver, or brown highlighted hair seeking to neutralize brassiness while maintaining vibrant color.
Pros:
- Hydrates and softens hair while neutralizing unwanted yellow and orange tones.
- 100% sulfate-free, paraben-free, and vegan formula.
- Affordable compared to other purple shampoo brands.
Cons:
- Some users report a strong scent reminiscent of men’s shampoo.
- The purple dye may stain shower surfaces.
- Effectiveness can vary based on individual hair types and needs.
6. Clairol Professional Shimmer Lights Purple Shampoo for Blonde and Gray Hair

Clairol Professional Shimmer Lights Purple Shampoo is an excellent choice for anyone with blonde or gray hair looking to combat unwanted brassiness.
This 16 fl. oz. formula uses purple pigments to neutralize yellow tones, enhancing the brightness of your locks. It’s gentle yet effective, suitable for both natural and color-treated hair.
To use, wet your hair, apply, and let it sit for 1-5 minutes depending on desired toning. Users rave about its effectiveness, though some note a strong scent.
Best For: Individuals with blonde or gray hair seeking to eliminate brassiness and enhance brightness.
Pros:
- Effectively neutralizes yellow and brassy tones with purple pigments.
- Gentle cleansing formula suitable for both natural and color-treated hair.
- Users report improved hair appearance and salon-quality results.
Cons:
- Some users find the scent unpleasant.
- Risk of unwanted purple tint if used for extended periods.
- A few individuals have experienced allergic reactions, emphasizing the need for patch testing.
7. Redken Blondage Color Depositing Purple Shampoo for Blonde Hair

Redken Blondage Color Depositing Purple Shampoo is an excellent choice for anyone looking to neutralize brassy tones in blonde, bleached, or highlighted hair.
Packed with highly pigmented salicylic acid, it effectively tones down unwanted yellow hues, often acting like a temporary dye. For best results, mix a dime-sized amount with a pea-sized conditioner and apply for 3-5 minutes.
Many users report visible improvement after consistent use, with healthier hair and delayed brassiness. Be cautious of dryness; pairing with a moisturizing conditioner can help.
Best For: Those with blonde, bleached, or highlighted hair looking to neutralize brassy tones and maintain vibrant color.
Pros:
- Highly pigmented formula effectively tones down unwanted yellow hues.
- Users report visible improvement in hair color and texture with consistent use.
- Recommended for achieving a platinum finish and maintaining blonde highlights.
Cons:
- Some users experience dryness and scalp itchiness.
- There are reports of leaking bottles upon arrival.
- May require pairing with a moisturizing conditioner to mitigate dryness.
8. L’Oreal Paris EverPure Brass Toning Purple Shampoo and Conditioner Set

The L’Oreal Paris EverPure Brass Toning Purple Shampoo and Conditioner Set is an excellent choice for anyone with blonde, bleached, or highlighted hair seeking to combat unwanted brassiness.
This sulfate-free, paraben-free, and vegan formula hydrates while neutralizing yellow and orange tones. With key ingredients like Hibiscus and Purple Dye, you’ll notice improved shine and healthier hair after use.
For ideal results, lather the shampoo into wet hair for two minutes, then follow with the conditioner. It’s a budget-friendly option for gentle care for color-treated hair.
Best For: Individuals with blonde, bleached, silver, or brown highlighted hair looking to neutralize brassy tones while maintaining hydration and color vibrancy.
Pros:
- 100% sulfate-free and paraben-free formula, making it gentle on color-treated hair.
- Hydrating ingredients like Hibiscus and Purple Dye improve shine and overall hair health.
- Budget-friendly option for those seeking effective toning without harsh chemicals.
Cons:
- Some users report minor quality issues, like damaged packaging upon delivery.
- Effectiveness may vary; some find it less effective compared to higher-end brands.
- A few users experience dryness, particularly with the shampoo.
9. Fanola No Yellow Purple Shampoo for Blondes and Grey Hair

If you’re dealing with unwanted yellow tones in your blonde or grey hair, Fanola No Yellow Purple Shampoo is your go-to solution.
This 11.83 fl oz shampoo features extra violet pigments that effectively neutralize brassiness, leaving your hair looking vibrant and healthy.
For best results, apply it to damp or dry hair and let it sit for 1-5 minutes. Remember to use gloves to avoid staining your hands. While some users report it can be drying, pairing it with a moisturizing conditioner can combat any dryness.
Best For: Those with blonde, bleached, or grey hair looking to neutralize brassy tones and enhance shine.
Pros:
- Instantly neutralizes unwanted yellow tones, maintaining cool shades between salon visits.
- Enhances shine and softness, leaving hair looking healthier.
- Affordable alternative to salon treatments for effective toning at home.
Cons:
- Can be drying for some users, necessitating a follow-up with a deep conditioner.
- Initial application time may be longer for desired results, requiring careful monitoring.
- Gloves are needed to prevent staining hands during application.
10. Kristin Ess The One Purple Shampoo for Toning Blonde Hair

Kristin Ess The One Purple Shampoo stands out as an excellent choice for those looking to neutralize brassy tones in their blonde or brunette hair.
This sulfate-free formula contains ultra-violet pigment that effectively tones and reduces brassiness while restoring shine. With Zip-Up Technology™, it strengthens your hair and protects against environmental stressors.
To use, simply apply a quarter-sized amount to wet hair, focusing on brassy areas, and let it sit to enhance results.
Users appreciate its pleasant scent and travel-friendly design, though caution is advised for very light hair to avoid staining.
Best For: Those with blonde or brunette hair looking to neutralize brassiness and enhance shine while maintaining color-treated hair.
Pros:
- Effective toning: Contains ultra-violet pigment that effectively reduces brassiness.
- Strengthening technology: Zip-Up Technology™ helps strengthen hair and protect against environmental damage.
- Pleasant scent: Users appreciate the fragrance and the travel-friendly design.
Cons:
- Potential staining: Caution is advised for those with very light blonde hair to avoid unwanted purple tint.
- Mixed conditioning results: Some users report dryness and recommend using a deep conditioner afterward.
- Cost concerns: Some find the price high relative to the results achieved, particularly with the purple conditioner.